The transformation of shopping mall food courts into haute cuisine gastronomic poles

Gastronomy is one of the commercial sectors that seem to have greater acceptance by the public in recent times. After the outbreak of the pandemic, people increasingly seek to enjoy pleasures linked to flavors. An example of this is the multiplication, both in the city of Buenos Aires and in Greater Buenos Aires, of the spaces linked to this category.

These spaces destined for food were gaining ground, in some cases they were nucleated in new gastronomic poles, while in others they were becoming one of the many engines of commercial change in shopping malls. In the race for the re-functionalization of this type of shopping mall, one of those that stood out was the Upper Palermo. This iconic shopping center developed by IRSA invested US$45 million in its remodeling (25 by the developer and another 20 by its tenants). As part of the reform of the shopping center, the firm incorporated about 5000 square meters, after the purchase of an adjoining building. “The new surface -which is still under construction- allows to replace the traditional food court and renew the gastronomic proposal that will be developed in a sector of 1800 m² and will be in the hands of Base. There, cuisine by ingredients will be offered (each location will specialize in a food that diners can combine) in a relaxed environment”, said Arnaldo Jawerbaum, COO of IRSA.

Another who opted for transformations was the Alcorta Shopping, located in Barrio Parque. The complex recently inaugurated on its Arriba terrace, a 700 m² space located on the third floor, which combines a covered part, a semi-covered part and an outdoor patio, that its creators define as “an entire gastronomic experience”.

The place, which has capacity for 250 people, aims to become a different proposal, with international cuisine and a bar with cocktails, creating a gastronomic center of Buenos Aires. This alternative comes from the hand of BlA Food Group, the same creators of Invernadero, Spritzza and Afrika. It will be open every day, from 9 a.m. to 3 a.m. Its menu includes all meals and a cocktail proposal by bartender Lucas López Dávalos (Garibaldi, Sacro and Uptown, among others).

The new terrace of the Alcorta Shopping that opens until dawn Hernan Zenteno – The Nation

Another option is the one that will open in July on the upper floor of the Shopping horse. There, the public will have an attractive proposal: the Horse Marketthe second edition of the ride that has already found success in Villa Crespo where they receive between 700 and 800 people on weekdays and 3,500 on weekends. And it bills about $30 million per month. The new member of the Mercat family in Caballito will stand out for its extended hours (from 10 am to midnight every weekday and until 3 am on Fridays and Saturdays). Of the 1200 m² that will make up the market208 m² will be allocated to the eleven gastronomic venues that will offer freshly prepared food for visitors to eat standing or sitting in the 250 available spaces.

The place, which required an infrastructure investment by the mall, and the disbursement of approximately US$800,000 from Mercatis presented as a strong complement to the gastronomic pole present in the nearby Pedro Goyena avenue which has grown exponentially in recent years. The mall located on Rivadavia Avenue at 5100 adapts to change and is in the process of being renovated. In the search to create new spaces and achieve a change of look, it is also enlarged with a new building as an annex, say the creators of the new market Marcelo Pirogovsky and Gustavo Szwec.

Mercat Villa Crespo, one of the gastronomic attractions of Buenos Aires
Mercat Villa Crespo, one of the gastronomic attractions of Buenos Airesgentleness

In Caballito, as in Villa Crespo, you can taste the Tucuman empanadas from Casa de Tafí, the charcuterie from Lado A and the delicacies from Moisha Bakery. Meanwhile, Nórdica Smørrebrød with Danish Allan Johansen at the helm; Núvola Pizzas so that the classics are not lacking; pasta in all its forms by L’Artisan; Avocado Republic for avocado lovers; organic products from Argentbio Market; and Korean cuisine made by Kyopo. In addition, Culto Café, Lando Bar and Pulso will offer cafeteria services, cocktails and various beers.

With the aim of providing gourmet experiences and nocturnal proposals, the shopping malls are transformed, which, in addition, offer increasingly extended hours. The first mall to extend its closing hours was the DOT, with Maldini, a space that is open until 2 in the morning. Recoleta Urban Mall points to a similar proposal with Cruza, located on the third level. A place designed to dine and have a drink and enjoy the night.

Carriage Market, invites diners to experience a journey of flavors
Carriage Market, invites diners to experience a journey of flavors

gourmet retail market

Mercado de los Carruajes is, according to the Buenos Aires Government, the first gourmet retail market in CABA. With a space of 4,200 m2 (distributed on two floors), it not only proposes a gastronomic journey, but also presents itself as an invitation to travel back in time for a while. with a wonderful original architecture and an unbeatable enhancement of the spaceis at the height of the best international gourmet markets.

The project It is developed on a construction that dates back to 1900 and has been protected as Historical Heritage of the City since 2011.. For years it housed the horses that pulled the carriages of the Argentine presidents, due to its proximity to the Casa Rosada on Avenida Alem al 800, and was known as “the presidential garage”, later to serve as a parking lot for the fleet. of official cars. There, most of the 40 stores (70%) are dedicated to gastronomy, while the rest (20%) sell national and imported fresh and food products and (10%) articles and services related to the gourmet world. The complex contemplated an investment of US$5,500,000 and to turn it into a market, the firm made a strategic alliance with Mercasa, a company that developed more than 1,300 markets in the world.

In City Bell and Gonnet they already have prestigious restaurants, something unthinkable some time ago
In City Bell and Gonnet they already have prestigious restaurants, something unthinkable some time ago

Silver also joined

In recent times -and driven by the quarantine and the pandemic- the northern area of ​​La Plata began to be populated with great force. “The growth of residents -who mostly opted for houses in gated communities- became a determining factor that drove the commercial development of this area, making it today the most dynamic node in the La Plata district,” explains Patricio Rodríguez Dacal. , partner of the firm Dacal Bienes.

Today, in the City Bell and Gonnet area, the gastronomic sector is in charge, closely followed by finance and textiles. “In recent times, City Bell, mainly, has become an important gastronomic pole. To eat well, people no longer have to travel to CABA. In the area we have prestigious restaurants. Something unthinkable some time ago”, says Marcelo Babenco, director of the Real Estate Chamber of the Province of Buenos Aires.