Bachelor of Nutrition, columnist for the Telefe newscast, mother of three and author of Diets have an end: Good habits last forever (Editorial Planeta book with healthy recipes and the 80/20 method To lose weight), laura roman is not only a boom in social networks.
As a healthy food entrepreneur, she commands the project Integratewhich has cereals, salty snacks and natural cookies, products created in its kitchen that today are chosen by the soccer teams and even by The lioness.
In dialogue with The Urban Planet, the specialist – who also teaches courses and workshops – expands on the danger of diets and promises to lose weight. Those new “magics” that assure us, in a marketing extremism, to lose many kilos in record time.
In addition, the professional born in Carmen de Areco, province of Buenos Aires, (“the studious and most applied of the family”) talks about her explosion on social media (only on Instagram she has a million followers) and discovering the importance of eating healthy after becoming obsessed with her body.
–How did your interest in the world of nutrition arise?
–I am the daughter of a merchant and a teacher, and the sister of three boys. They always charged me that she was going to be a lawyer. Until I took a vocational test and I got “Communication”. However, nutrition went through me and marked my destiny. In my last years of school I became obsessed with the body, diets and without realizing it I fell into an eating disorder that made me lose beautiful moments of that beautiful stage of lifebut which in turn gave me the opportunity to learn about the world of nutrition and encouraged me to want to help other people who were going through the same thing.
What were the first steps you took to get there?
-I studied at the UBA and I graduated when I was 23 years old. I also did postgraduate degrees in Obesity and Eating Disorders. At 25, with a friend I opened an aesthetic nutrition office (NdR: He also did a career as a beautician) in the city of Luján. Three years after coming and going to Capital I settled down to start over, with a new audience and in a place where no one knew me. I acted as receptionist, nutritionist and beautician for the two or three patients I had and they had come on the recommendation of acquaintances. I started with one hand behind and one in front, but eager to grow.
–How did you discover your potential in networks and how do you think about content when communicating?
–In 2015 I discovered the world of Instagram, which was just becoming fashionable in our country. Since I had a lot of free time and I really wanted to make myself known, I started uploading content. Recipes, nutrition myths, product analysis, comparisons… something that is common to find today but that at that time nobody did. Among all the people who began to know me through the networks came Dalma Maradona. it was a before and an after. She was so humble and generous, she helped me to get to know more people. The first day that Dalma uploaded a photo with me in the office, they took ten shifts from me. A schedule that had three patients a week suddenly had ten new shifts!
–And you worked a lot on the concept of community among your followers.
-Exact. From word of mouth, from post to post, I was reaching more people. This is how my Instagram community grew… today we reached a million followers! My content was always focused on what he knew people liked: talking about healthy habits for life and not about crazy diets unsustainable over time. I demystified products and showed evidence of all the fad diets that seem super miraculous but don’t work in the long run. And that’s how I went from having ten followers to being a million, and from having three patients to hundreds. I started from being alone in a minimal apartment doing everything to moving twice in less than a year to an increasingly larger space and having receptionists, nutritionists and other specialists to end up putting together a comprehensive nutrition work team, with online attention and face-to-face in the Palermo neighborhood.
–?What do you highlight most about your interaction with your followers?
-Regarding my community, from day one my idea was to listen to it. It is a group of people who share the same goal and I always seek to ask them to continue growing together.
Bye to diets?
– How did your interest in desacralizing diets arise? Were you also a victim of any of those “magic formulas”?
-That’s how it is. In my last years of school I became obsessed with the body, diets and without realizing it I fell into an eating disorder that made me lose beautiful moments of that beautiful stage of lifebut which in turn gave me the opportunity to learn about the world of nutrition and encouraged me to want to help other people who were going through the same thing.
-Diets are an indoctrination with food. Now is the boom of intermittent fasting, with which so much is insisted on networks and from Apps.
–It is important to know that diets generate obsession and perpetuate obesity. We live surrounded by diets and promises to lose weight, “real solutions” that assure us to lose many kilos in record time. Diets and restrictions that leave us feeling guilty and frustrated when we abandon them. Because a strict diet that forbids you to eat the things you like and takes you away from your routine and your social life is impossible to sustain over time. Surely they are the ones that make you lose more weight but also the ones that are abandoned faster and generate a rebound effect more easily.
–What do you propose to incorporate long-term habits?
-Many times it is guilt that leads us to do everything wrong. I hear very often that they have been having an impeccable week and on Sunday they couldn’t say no to the chorizo, the picada and dessert in a family barbecue. And that situation is what makes them feel tremendous guilt and that week they abandon what they have achieved. That is why I believe that diets will continue to exist, but I am convinced that there is another way to achieve the goal of losing weight. For this, the first thing we must know is that the best is not always faster. The key is in a simpler way, which applies common sense and not magic. Prioritize maintenance over speed. Take into account the social and cultural aspect of food, and consider that many times our eating behavior is governed by emotions.