Finding a cockroach in the fries of his Burger King burger turned the shopping experience into one of great dissatisfaction.
Through her Twitter account, the diner approached the brand to express her claim.
In 2020, the company posted total sales of approximately US$20 billion worldwide.
Finally, After buying a hamburger at Burger King, the consumer found a cockroach in her friesa fact that turned into a very bad shopping experience.
The universe of fast food is very broad, as there are endless companies dedicated to satisfying diners, who are looking for those spaces where they can consume their favorite dishes, such as hamburgers, tacos, pizza, among others that are easy and fast. To prepare.
Burger King is, in that sense, one of the most popular fast food restaurants in the world.a chain that has almost 19 thousand establishments globally.
According to data from Statista, a graph that shows all the fast food restaurant chains with the highest brand value in the world during 2021, McDonald’s is the undisputed market leader, generating some 154,921 million dollars; for its part, Starbucks managed to generate around 60,267 million dollars; KFC was placed in the third position with 18,189 million; and in fourth place is Subway with 14,762 million dollars, among other well-known brands in the industry.
In this context, Burger King, in 2020 -the year of the pandemic-, registered total sales of approximately 20 billion US dollars worldwide, a figure that speaks of the preference that consumers have for the chain.
Consumer finds cockroach in Burger King fries
However, the experience is not the same for all customers and an example of this can be seen on Twitter, the social network that, for some reason, has become that complaints window through which consumers express themselves about what happens to their products.
Through his Twitter account, a consumer who goes by the username @Jessica87012304, contacted Burger King to express your own complaint.
According to what he expresses in his tweet, on his “payday” he decided to buy a hamburger from the brand, but his experience turned into frustration when, inside his potatoes, he found an already dead cockroach.
— Jessica Salas (@Jessica87012304) April 7, 2022
Beyond how unpleasant the mere fact of seeing said animal can be, what is clear is that it is a case in which the health of the consumer could be at risk.
Health complaints, of course, are recurrent on social networks and Burger King is not the only brand that receives these types of complaints on a daily basis. Given this, the Federal Commission for the Protection against Sanitary Risks (Cofepris) reports that:
“Health complaints are intended to inform this authority of the facts, acts or omissions in health matters, which, according to the perspective of the complainant, represents a risk or causes damage to the health of the population”reads on the Cofepris portal.
It should be noted that, through its Community Manager, Burger King responded to the tweeter’s claim, inviting her to be more in touch to find out the details of her purchase and, above all, her complaint.
Hello, thank you for your message, we are sorry for what happened. Please tell us the details through the following link that goes directly to the operational area: https://t.co/qIJb3Vy9QP. Thank you very much!
— burgerkingmx (@BurgerKingMX) April 7, 2022
A few months ago, Chili’s received a similar claim: An Internet user claimed “not to stop vomiting” due to his bitter experience in which, in his food bowl, he found some dead animals.
Even at that time, he stated that the branch manager preferred not to charge him for his food in order to avoid a lawsuit, which, by the way, could generate a big problem for the brand, since we are talking about damage to the health of a consumer.
In the end, this only reflects the opinion of the consumer and the conversation that it generates in the digital pulse, so Merca 2.0 requested the position of the brand in order to tell both sides of the story; however, so far it has not been received. The note will be updated in case of a response.